

WORKSHOPS
Build-A-Brand
Your Company's Roadmap
IndiBrand
1.5-Day
Individual Brand Engineering
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IndiBrand 1.5-Day Workshop

[8:50 - 9:00] registration
[9:00 – 9:30] brand foundation
what is brand, what can it do?
[9:30 – 10:30] introspection module
assessment, goal setting
"Who am I" questionnaire homework review
What is my essence? How can I leverage it?
[10:30 – 12:00] target module
their needs, their perception
"My audience" questionnaire homework review
What do they want? How do they want it?
[12:45 – 2:45] competitive analysis module
current/anticipated, value prop
"My competition" questionnaire homework review
How to gain visibility with your differentiation
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