Build-A-Brand  Workshop Agenda

[8:50 - 9:00]registration
[9:00 – 9:30]brand foundation
what is brand, what can it do?
[9:30 – 10:30]introspection module
assessment, goal setting
• "Who are we" questionnaire homework review
• what are our strengths, vision & core?
[10:30 – 12:00]target module
their needs, their perception
• "Our audience" questionnaire homework review
• what do they care about – today?
[12:45 – 2:45]competitive analysis module
current/anticipated, value prop
• "Our competition" questionnaire homework review
• plot competition on map, identify opportunities