INTRODUCTION

The purpose of this survey is to populate Michele Lando's book about brand with real-world stories from real people in real businesses. Thank you in advance for contributing to the richness of the book's content with your own stories.

Why do your stories matter? Because brand is so much a part of each of our lives—from where we work to how we participate and who we play with to what we experience—as well as what we achieve. This book is essentially about YOU—about how relevant and critical it is to understand and leverage your personal brand, your department's brand and your company's brand.

Typically, the survey takes between 20 and 30 minutes to complete, depending on how many sections you choose to answer.

The next page provides a few instructions, followed by a brief overview of branding to keep in mind while you write.